Weetabix

Weetabix is the second largest branded manufacturer by value of ready-to-eat cereals and cereal bars in the United Kingdom. The company’s portfolio of household brands features the market-leading brand Weetabix, and also includes Weetaflakes, Oatibix, Oatiflakes, Alpen, Seriously Oaty, Ready Brek and Weetos. Weetabix’s branded cereal business is enhanced by its #2 position in the manufacturing of own label cereals for retailers in the United Kingdom. In addition to its strong presence in the United Kingdom, the company has operations in North America, South Africa, Germany and Spain and exports to more than 80 countries around the world. Weetabix employs approximately 1,800 people worldwide and in 2009 generated sales of over £440 million.