Personna

Founded in 1875, Personna is a leading global manufacturer and marketer of private label wet shaving razors and blades and the largest manufacturer in terms of units of private-label and value-brand shaving blades and razors in the United States. The company's products provide a value-priced alternative to other premium national brands, and are sold under a retailer's own store label or under Personna's brand names to major national mass-merchandise, drug and supermarket chains. In addition, Personna produces an extensive, customised line of bladed hand tools and replacement blades, which are sold through home-improvement centers, retail paint chains, and hardware stores. The company also manufactures specialty application blades for industrial customers. Headquartered in Cedar Knolls, New Jersey, the company sells its products in over eighty-five countries and employs approximately 1,900 workers worldwide.