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La Senza


Initial Lion Capital investment: July 2006
Region: Europe (Head Office: Middlesex, UK)
Website: www.lasenza.co.uk

La Senza Ltd is the owner of the La Senza brand in the United Kingdom and Europe. Headquartered in London, La Senza is a specialist retailer of bras, matching briefs, nightwear and bra accessories. It strives to provide its customers with a unique shopping experience by offering an affordable, but high quality, lingerie product in a "boutique-like" environment supported by award-winning customer service. La Senza operates a network of over 200 retail outlets, consisting primarily of directly-owned stores and concessions in the United Kingdom and Ireland, and franchises in fourteen countries across Europe. It is the largest independent retailer in the United Kingdom focused on the lingerie market. La Senza employs over 2,600 people and in its most recent fiscal year generated sales of £140 million.

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