AS Adventure Group

AS Adventure group, which includes the AS Adventure, Cotswold Outdoor and Bever Zwerfsport businesses in Belgium, the United Kingdom and the Netherlands respectively, is a speciality retailer of branded outdoor equipment and clothing. The group’s product offering includes biking, trekking, climbing, skiing and camping accessories and casual outdoor clothing across an extensive range of market-leading brands.

The company’s retailing formats AS Adventure and Bever Zwerfsport are the clear market leaders in Belgium and the Netherlands respectively, and Cotswold Outdoor enjoys a leading market position in the United Kingdom. Common across the three companies is AS Adventure’s emphasis on technical and functional products which appeal to the avid outdoor enthusiast, supporting its position as a “destination” retail proposition for its customers. The company employs over 1,800 people and in 2009 generated over €230 million of sales.