Ad van Geloven

Founded in 1960, Ad van Geloven is the leading branded producer of frozen snacks and meal components in the Benelux with a full range of products across the category and strong market positions in both the foodservice and retail channels. The company produces various meat ragout products (such as croquettes and bitterballs), minced meat products (such as frikandels and hamburgers), spring rolls, and satay, bami and nasi products. Its branded operations are anchored by flagship brand, Mora, which is the most recognised frozen snack brand in the Benelux region and holds leading positions in all segments of the category. Headquartered in Tilburg, the company employs more than 900 people in five factories in the Netherlands and Belgium. In 2009, the company generated net sales of €180 million.